Winners Announced in First Ever “Romero Awards:
Recognizing Excellence In Casino Marketing”

NEWS

LAS VEGAS (July 19, 2005) – The winners of the inaugural Romero Awards were announced at a luncheon Monday at Casino Marketing: The 2005 Conference at the Rio All-Suite Hotel and Casino in Las Vegas.

The Romero Awards: Recognizing Excellence in Casino Marketing is a long-overdue honor for the most significant achievements in casino marketing and promotion in the gaming industry. The award is named for casino marketing pioneer and author John Romero.

Romero served as one of the judges, along with Jim Seagrave, Vice President of Marketing, Stardust Hotel & Casino; Jackie Brett, Director of Advertising and Public Relations, Imperial Palace Hotel & Casino; Ira Sternberg, Vice President Communications & Community Relations, Las Vegas Hilton; and Ron Bell, Director of Advertising Coast Casinos, Orleans Casino Hotel.

Diamond award winners were:

Barona Valley Ranch Resort and Casino, Club Barona Birthday, Direct Mail Marketing, Large Casino; Circus Circus Reno Hotel & Casino, 7 Day Holiday Sale, Email Marketing, Large Casino; Cliff Castle Casino, World Poker Tour Event, PR Campaign, Small To Mid-Size Casino; Horseshoe Casino Hammond, Best Tables, VIP Promotion, Large Casino; Lake of the Torches Resort Casino, Friendship Rewards, Direct Mail Marketing, Small To Mid-Size Casino; Niagara Fallsview Casino Resort, Vow Renewal Ceremony, PR Campaign, Large Casino; Trump Marina Hotel Casino, Free Slot Day - April 23, 2005, Casino Floor Promotion, Large Casino.

Gold award winners were:

Barona Valley Ranch Resort and Casino, Wheel of Fortune, Casino Floor Promotion, Large Casino; Barona Valley Ranch Resort and Casino, Slot Survivor Slot Tournament, VIP Promotion, Large Casino; Barona Valley Ranch Resort and Casino, 3rd Annual Barona RibFest, VIP Promotion, Large Casino; Barona Valley Ranch Resort and Casino, Club Barona Inactive Recovery Mailing, Direct Mail Marketing, Large Casino; Cliff Castle Casino, Catch the Cat, Casino Floor Promotion, Small To Mid-Size Casino; Lake of the Torches Resort Casino, Holi-dazed Cash, Direct Mail Marketing, Small To Mid-Size Casino; Victories Casino & Hotel, Everyday People, Everyday Heroes, PR Campaign, Small To Mid-Size Casino.

Silver award winners were:

Barona Valley Ranch Resort and Casino, Bi-Monthly Club Barona Mailing, Direct Mail Marketing, Large Casino; Isle of Capri Bettendorf, Isle Slot Mania, Casino Floor Promotion, Small To Mid-Size Casino; Lake of the Torches Resort Casino, Guest First Service Campaign, PR Campaign, Small To Mid-Size Casino; Northlands Park, Welcome to the Racing Season Package, Direct Mail Marketing, Small To Mid-Size Casino; San Felipe Casino Hollywood, Hollywood Horror, Casino Floor Promotion, Small To Mid-Size Casino; Trump Taj Mahal, Survive The Board Room, Casino Floor Promotion, Large Casino.

Honorable mentions went to:

Barona Valley Ranch Resort and Casino, Keys to Your Dreams, Casino Floor Promotion, Large Casino; Barona Valley Ranch Resort and Casino, Carnival, Casino Floor Promotion, Large Casino; Barona Valley Ranch Resort and Casino, Chinese New Year Promotion, Casino Floor Promotion, Large Casino; Barona Valley Ranch Resort and Casino, Chinese New Year Dinner, VIP Promotion, Large Casino; Barona Valley Ranch Resort and Casino, New Year's Eve VIP Promotion Incentive Giveaway, VIP Promotion, Large Casino; Barona Valley Ranch Resort and Casino, Supplemental Room Offer, Direct Mail Marketing, Large Casino; Barona Valley Ranch Resort and Casino, Club Barona New Member Welcome, Direct Mail Marketing, Large Casino; Barona Valley Ranch Resort and Casino, 2004 Global Cash Access Prospecting, Direct Mail Marketing, Large Casino; Barona Valley Ranch Resort and Casino, 2004 High-Worth Classic Buffet Comp Test, Direct Mail Marketing, Large Casino; Black Oak Casino, Branding Promotions, Casino Floor Promotion, Small To Mid-Size Casino; Circus Circus Reno Hotel & Casino, Holiday Handbags, Casino Floor Promotion, Large Casino; Cliff Castle Casino, Bust The Piggy Bank, Casino Floor Promotion, Small To Mid-Size Casino; Cliff Castle Casino, www.cliffcastle.com, Web Site Marketing, Small To Mid-Size Casino; Cliff Castle Casino, E-mail Campaign, Email Marketing, Small To Mid-Size Casino; Cliff Castle Casino, Thunder Valley Rally, PR Campaign, Small To Mid-Size Casino; Isle of Capri (Corporate), Plasma TV-A-Day Giveaway, Casino Floor Promotion, Large Casino; Northlands Park, Aloha Slot Tournament, Casino Floor Promotion, Small To Mid-Size Casino; San Felipe Casino Hollywood, Branding/Studio Pass Players Club, Casino Floor Promotion, Small To Mid-Size Casino; San Felipe Casino Hollywood, Marilyn Money Mondays, Casino Floor Promotion, Small To Mid-Size Casino; Trump Marina Hotel Casino, 95% Slot Payback, PR Campaign, Large Casino; Trump Marina Hotel Casino, Wildlife Players Magazine Jan/Feb 2005, Direct Mail Marketing, Large Casino; Ute Mountain Casino, 7+7+7+7=$210 Blackjack Tournament, Casino Floor Promotion, Small To Mid-Size Casino; Ute Mountain Casino, Cash Your Tax Check Free, Casino Floor Promotion, Small To Mid-Size Casino; Victories Casino & Hotel, Cruise On Lake Michigan's Little Traverse Bay, VIP Promotion, Small To Mid-Size Casino.

This marked the second year for Casino Marketing: The 2005 Conference. The show is co-presented by Raving Consulting and Ascend Media Gaming Group. More than 300 top marketing professionals from across the country and Canada, representing commercial, tribal, local and mega-casinos, were registered. Dates will be announced soon for Casino Marketing: The 2006 Conference, expected to return to the Rio next July.

http://www.casinomarketing2006.com

# # #

For more information contact Christine Faria at Raving Consulting, (775) 329-7864; email: chris@ravingconsulting.com