Some 400 people attended the Casino Marketing Conference and/or the Player Development Summit in 2008. They came from more than 30 states and six Canadian provinces, and from as far away as South Africa, Macau, Austria and Lebanon.

They came because Casino Marketing is a hard-hitting, senior-level conference that addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos – virtually any gaming venue around the world.

Attendees experience a more thorough platform of industry experts than ever before – more than two days of one-of-a-kind information-sharing and networking unmatched by any other conference.

The Romero Awards

The 2009 competition will be open soon. Start thinking about your award-winning entries now and check this site for more details as they become available!

Comments or questions about the conference?

We welcome your comments and suggestions about Casino Marketing Conference and Player Development Summit. Please email Patricia McQueen.

Questions about exhibit booths or sponsorships?

Start thinking about next year! Learn how to reach potential customers at Casino Marketing 2009. Contact Lesley Grashow for more information.

Attention Conference Attendees!

You should have received an email notifying you that copies of speaker presentations made at Casino Marketing Conference and Player Development Summit are now available for download on this website. If you did not receive this email, please contact Patricia McQueen for a direct link to the page. You must have been a registered attendee for either conference in order to gain access to these presentations.

Casino Marketing Keynote Speakers
Bill Eadington (left) and Don McMillan.

The second Player Development Summit improved on its successful debut last year with a top-notch lineup of experts who explored specific demographic markets and how gaming operators can best reach them. These included Asian, Hispanic, Gen X and Gen Y, Senior and Tourist markets groups, and the discussions included everything from the size of the markets to the cultures, habits and behaviors that define them.

Player Development Summit Keynote Speaker Richard Schuetz

Learn More about the Romero Awards

The 2008 Casino Marketing Lifetime Achievement Award

The 2008 award was presented to Ginny Shanks at Casino Marketing 2008.

Ginny Shanks is former Senior Vice President of Brand Management for Harrah’s Entertainment, Inc.

In her 25 year career at Harrah’s, she progressed from a junior executive with Harrah’s Reno’s in-house advertising agency (when Harrah’s operated 4 casinos) to the most senior corporate marketing executive responsible for maximizing value of Harrah’s key strategic brands (when the company operated 49 casinos). She was the key linchpin in Harrah’s transition from the original operations and service culture of Bill Harrah to the modern day international gaming company and marketing juggernaut.

She was responsible for maximizing value of the company’s key strategic brands – Caesars, Harrah’s, Horseshoe, Total Rewards and World Series of Poker. In addition to setting overall corporate brand strategy, Shanks had oversight over sports and entertainment marketing, strategic alliances, market research and nationwide casino promotions.

She is a recipient of Harrah’s Chairman’s Award for Outstanding Performance and the company’s Corporate Excellence Award, its highest executive award.